The AgriCommunication Program is a 3-year, up to $8 million federal initiative that will focus specifically
on supporting activities which increase appreciation and pride in the contributions of farmers and the
food industry and enhance public trust. The activities will help strengthen public trust about the origin of
the food Canadians eat and how it is produced. The program will provide non-repayable contributions to
projects that focus on one or more of the following priorities: consumer awareness of Canadian
agriculture, sector awareness of consumer perceptions, industry’s efforts to endorse environmentally
sustainable best practices.